Messaging guide for communicating about overdose prevention

About the messaging guide

To support advocates and local leaders in their efforts to communicate effectively about substance use treatment and overdose prevention, we partnered with Berkeley Media Studies Group (BMSG) to develop messaging and communication resources.

This messaging guide is updated for 2024 and reflects the current state of the overdose epidemic and successful strategies to focus your messaging, reach your audience, and gain support for your work.

Read the guide today and learn how to:

• Define your outreach goals

• Identify spokespeople and craft your message

• Build partnerships and coalitions to amplify your impact

• Weigh your options for media outreach

Follow examples in the guide that emerged from conversations with experts and focus on key issue areas, including:

• Stigma against people who use substances

• Pushback against policies like harm reduction efforts and substance use treatment

• Responding to misinformation

• Unique considerations for rural communities