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ABOUT THE NETWORK
The COPN Accelerator Program launched in 2018 to support local coalitions looking to strengthen their impact. The Accelerator 1.0 cohort focused on fundamentals of coalition building and overdose prevention strategies. The second cohort, or Accelerator 2.0, helped coalitions fortify their local partnership strategy. The third cohort, or Accelerator 3.0 cohort is designed to help coalitions use a data-driven approach to address rising rates of fentanyl, stimulants, and other drugs. The fourth cohort, or Accelerator 4.0, helped coalitions apply a health-equity lens to their overdose prevention in response to fentanyl and other drugs. The Accelerator 5.0 program is strengthening participating coalitions apply a sustainability approach to overdose prevention efforts.
ABOUT COPN ACCELERATOR 6.0
Using a guided process, your team will apply principles of strategic communications to fortify your coalition’s overdose and substance use prevention goals. Guided tools, facilitated workshops, and technical assistance provided by subject matter experts will enable your team to meet your coalition’s specific needs while also providing an opportunity to learn from other communities across California.
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Phase 1: Framing and Strategy
During the first 5 months of the program, teams will undergo a guided process including understanding the messaging strategy, framing, message development, and communicating with different audiences.
WORKSHOP ONE: OVERALL STRATEGY AND FRAMING
February 18 | 10:30 am - 12:00 pm
Overdose prevention is possible and achievable but communicating about it effectively can come with complex challenges. Through the use of strategic communications tools and tactics we can elevate the role of, and build support for, prevention strategies to reduce overdose in California.
In this workshop, Berkeley Media Studies Group (BMSG) will provide an introduction to overall strategy and methods to use framing to shift dominant narratives. BMSG will provide capacity-building resources so that participants can develop an overall strategy and use framing to advance life-saving strategies. Overall strategy sets the foundation for effective communication and messaging strategies. Your team will have time in breakout rooms to begin applying the concepts toward the customized messaging plan tool.
By the end of the training, participants will be able to:
Describe how an overall strategy guides communication strategies
Understand how to use customized framing to reach a different audiences
WORKSHOP TWO
March 18 | 10:30 am - 12:00 pm
WORKSHOP THREE
April 15 | 10:30 am - 12:00 pm
OTHER EVENTS
Midpoint Convening
May 20 | 10:30 am - 12:30 pm
Phase 2: Message Delivery
During the remaining 5 months of the program, teams will use the information they acquired during the first phase of the program to conduct an applied communications and messaging project.
WORKSHOP FOUR
June 17 | 10:30 am - 12:00 pm
WORKSHOP FIVE
July 15 | 10:30 am - 12:00 pm
WORKSHOP SIX
August 19 | 10:30 am - 12:00 pm
WORKSHOP SEVEN
September 16 | 10:30 am - 12:00 pm
OTHER EVENTS
October 21 | 10:30 am - 12:30 pm
Impact coaching & learning groups
Learning groups help our participating teams to focus on a strategy or area of interest of their choice, giving teams the ability to customize the program experience to meet the specific needs within their communities.
The purpose of impact coaching and monthly learning group calls are to:
Facilitate a learning community / resource sharing with peer coalitions
Focus on coalition performance, partnerships and ‘big picture’
Challenge coalitions to look at things from an effectiveness perspective
Encourage support and benchmark progress
Provide linkages to tools, resources, and content experts
This program will offer two distinct learning groups to maximize peer support and communication:
1. General learning group for well-established coalitions in mixed urban and suburban areas.
2. "Rural hub" learning group for peer learning and exchange among rural communities.
Calls take place each month with your Impact Coach, Dr. Mary Maddux-Gonzalez, MD, MPH, and the other teams in your learning group. During these calls you will discuss your team’s progress, gain insights from peer coalitions, and explore new ideas.
Teams
The COPN Accelerator 6.0 program is comprised of 14 participating teams, which collectively represent 25 California counties.