Persuasive narratives use storytelling and a human touch to introduce your work, win support and grab the attention of your audiences. In this two-part series, award-winning communications professional Michael Miller will show you how to build a persuasive narrative that adds humanity to your work so you can propel your communications efforts forward.
In part 1, you’ll be introduced to the most essential element of all communications: knowing your audience and speaking to their sensibilities. With this knowledge, you will be prepared to build messages that resonate, are memorable and most importantly, invite action. A simple, easy to apply messaging formula will be introduced that should serve as the foundation of your future communication efforts. All of this will serve as a precursor to building truly powerful persuasive narratives.