MESSAGING TOOLS & RESOURCES
Communicate more effectvely, reach your audience, and gain support for your work
Get the Messaging Guide for communicating about overdose prevention
Developed in partnership with Berkeley Media Studies Group, the Messaging Guide has been used by coalitions to develop a successful messaging strategy. Use the guide to:
Define your outreach goals
Identify spokespeople and craft your message
Build partnerships and coalitions to amplify your impact
Weigh your options for media outreach
Build your strategy step-by-step
Use the Messaging Tool along with the Messaging Guide and craft strategic messages that will resonate with your community.
MESSAGING IN ACTION
Learn how overdose prevention coalitions in California have successfully applied strategic messaging to their work
KNOW YOUR AUDIENCE
Discover how to frame messages for specific audiences
Understanding your audience 101
Messaging with indigenous communities
Messaging with rural communities
Get tips for messaging
Take your messaging strategy to the next level
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Crafting a Persuasive Narrative
Utilize this tool to develop a persuasive narrative of your coalition’s work and community impact.
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Measurement Guide (Chapter 1)
The COPN Guide to Measurement can help you use data more effectively, refine your strategy, craft compelling success stories, and gain support for work in your community.
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How to Build a Communications Plan
Learn how to map out an effective and coherent communications strategy.
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Building & Delivering Your Narrative
Discover how to build a persuasive narrative that adds humanity to your work so you can propel your communications efforts forward.
Discover more resources and strategies to support your overdose prevention efforts
Ready to improve health outcomes in your community?
Addressing today’s challenges requires cross-sector partnerships and strategic, community-driven solutions. We can help transform your work and create lasting impact.